More than just numbers
Your partner for full service qualitative research
We work with mission-driven teams and businesses who need more than data. Drawing on qualitative expertise and psychological and anthropological specialism to explore how people think, feel and act.
Our work gives you the depth of understanding needed to make decisions that connect, strategies that resonates and services that create lasting impact.
Why qualitative research matters
Decisions fail when they are based on assumptions
Numbers can tell you what is happening but rarely explain why. Shallow surveys and dashboards lead to surface level insights. The voices of the people who matter most often go unheard.
Qualitative research changes that. It uncovers the stories, motivations and context behind the data. It gives you understanding rather than information so you can act with confidence and purpose.
Why work with Qualitriks
Qualitriks puts depth and clarity back into your data through human-centric research.
Expert led: Founded by a psychologist and an anthropologist we bring academic depth and practical insight to every project.
Accessible: High quality research designed for organisations that need consultancy level insight without prohibitive costs.
Action focused: Our reports do more than inform. They provide clarity and direction for real world impact.
How We Help
We work with you to design surveys, interpret feedback and turn complex data into insight that supports confident decision-making.
Survey Design and Refinement
We work with you to create or refine surveys that reflect your audience and purpose. Our approach encourages thoughtful responses, not just ticks and numerical data, giving you insight you can actually use.
Review and Analysis of Existing Data
We revisit data you already have such as surveys, complaints, logs or past reports to identify overlooked insight and repurpose it for decisions you need to make now.
Open-Text Analysis / Qualitative Analysis
We work with your data to uncover key themes, emotional signals and patterns in narrative responses. Whether it is surveys, comments or complaints, we help you interpret what people are really saying.
Bespoke Qualitative Research
We design and deliver research to explore how people think, choose and behave. This includes interviews, observational research and concept testing.
Visual and Clarity Driven Reporting
We turn analysis into clear, visual reports that highlight what matters most. You get prioritised findings and practical recommendations, ready to share.
Research Design and Planning
We work with you to clarify research goals, define the right questions and select the most effective qualitative methods. This includes scoping workshops, stakeholder interviews and the development of research frameworks that ensure every project delivers relevant and actionable insight.
"We were nervous about running a formal survey. We had not done one before, but they [Qualitriks] made it easy from the beginning to the end. We always collect some feedback at the end of each year but it was never really reviewed or used well. They [Qualitriks] reviewed it and used it to guide the survey questions they [Qualitriks] have generated. At the end the report [of the previous data provided to Qualitriks] given to us was clear and highlighted what students want and how they feel about our teachers and courses." (Translated)
Director de la Escuela de Idiomas, Spain (project delivered under NDA)
"Qualitriks provided a 35 question survey to help us understand our international social following better. We were looking at age, demographics, and access to activities and organisations. They even translated the questions into multiple languages for us. The results were so clear and easy to understand. Throughout, we genuinely felt like they understood us and what we were trying to achieve."
Societat Naturista
"Their Qualitative Insights Project have us a clearer picture of who and what our ideal customer is. Illustrating behaviours and traits that are real and tangible rather than just buzzwords."
Lead Sales & Account Manager, anonymised (project delivered under NDA)
Cómo ayudamos
- Le ayudamos a recopilar el tipo de comentarios que la gente realmente quiere dar: reflexivos, honestos y que vale la pena leer.
- Analizamos lo que ya se ha dicho y le damos sentido para que usted no se pierda lo que importa.
- Detectamos los temas, las tensiones y los puntos ciegos ocultos en los datos y le mostramos lo que significan.
- Elaboramos informes claros y humanos, diseñados para las personas que necesitan actuar en consecuencia, no solo archivarlos.
Vea lo que hacemos