About Qualitriks
Listening properly. Thinking clearly. Working with purpose.
At Qualitriks, we believe that useful insight comes from people — not just from numbers. We specialise in qualitative research, the analysis of survey responses,
open feedback and experience data, with a focus on clarity, depth and meaning.
Founded by an anthropologist and a psychologist, we bring both rigour and curiosity to every project. We understand that behind every data point is a lived experience. That is why we pay close attention to the words people use and the context they come from.
Our work helps teams understand how people think, feel and behave — and why that matters. Whether we are analysing survey results, mapping stakeholder
perspectives or supporting internal decisions, we are here to make complex human data understandable and usable.
Why we exist
Organisations collect more feedback than ever, but too often it is overlooked, reduced to scores, or left without follow-up.
Others never get the insight they need because they cannot afford the cost of traditional research.
We started Qualitriks to change that.
We help organisations ask better questions, analyse responses properly and work with the insight they already have.
The goal is simple — to bring the voices of the people you serve into the decisions you make.